Visual identity is one of the most important elements in a brand, taking into account that it is the key factor for a good first impression. This is an ideal that Castilo Design, a creative studio, is very clear about.
On this occasion we present one of his most recent visual identity projects: Compadre Boteco; bar and restaurant located in Rio Grande do Norte, Brazil. With a clear gastronomic concept focused on regional food, it takes up a color palette that refers to that wealth of contrasts present in the country, in addition, to accompany it creates a language strategy presented in an illustrative and iconographic way that is commonly used in traditional bars.
All these elements together with the logo and the physical space of the restaurant provide a natural and comfortable environment, offering those who visit it an experience in which they can immerse themselves in the contrast of their faithful origins.
Images courtesy of Castilo Design
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