Just With Renders is a creative studio led by Javier Wainstein, whose background both academic and his own artistic interests allow him to successfully apply his knowledge in 3D design to architectural projects and products. Attributing a wide portfolio of clients around the world.

Javier allows us to get to know him a little more while sharing with us some of his advices based on his own experience.

Hi Javier, nice to meet you. First of all, what would you like to tell us about yourself so that our readers can get to know you better?

I started more than 8 years ago in the 3D industry, at the beginning, like everyone else, in a basic and rudimentary way, over time I was able to learn new techniques and skills, as well as nourish myself with other artists and studios, all of this formed me as artist and digital designer. I am a lover of industrial design and interior design, surely when seeing my images that is something easily deducible.

What caught your attention in the first instance to investigate the development of 3D images?

At first it was a personal exploration and also a way of working and income, a little unknown, with which I really did not imagine continuing to do so so many years later.

As time went by, I was really interested in the possibilities that existed in the 3D industry. Whether they are images that I can develop (architecture, furniture and interior design), as well as images that escape a bit from my areas of expertise, such as animation or work on characters. Basically everything is possible to do in 3D.

At JW Renders you specialize in interior image development and furniture visualization, can you share a bit more about this?

From about 19 years of age I began to be deeply interested in furniture and product design; from aesthetic and historical trends, to the functionality or technology of the materials of parts from all over the world.

Through books, videos or documentaries, magazines, the career I began to study (Industrial Design), all this was making me meet new designers or styles, and it was a fairly fluid process in which after a few years I could recognize a product with just see it.

This made me want to apply my work especially to these areas, being able to collaborate with these studios or designers that I used to see in books or magazines was something like a dream. I was lucky to be able to do it with some of them.

What are the difficulties behind each production process?

The difficulties, and also the advantages, in each project or process vary. Depending precisely on the project, they range from difficulties in terms of communication (a fundamental part of the process, and sometimes it is a point where errors or misunderstandings occur and directly affect the result), or also technical difficulties (parts or materials that are complex in 3D to perform). I always try to overcome these difficulties, in order to do a good final job, but there is no doubt that there are certain jobs that are more complex than others.

What software or tools do you use for your work and why?

I currently use 3ds max and Corona render.

I started with SketchUp, and migrated to 3ds max 6 years ago, mainly because of the resources available for that software.

Also, I started with V-ray and 3 years ago I switched to Corona; I wasn’t completely sure at first, since with V-ray I was used to knowing how it worked; but later in Corona I discovered an agility, simplicity and naturalness in its results that did not exist in V-ray.

Tell us your 3 short tips for creating 3D spaces:

My 3 tips can be summarized in just one: have references.

References help us to know where we want to take our work; and they allow us to see how the space is designed, and how the image is composed, be it another render or a photograph.

Is there any personal skill that is important to develop in addition to the technical aspects in your professional area?

I do not consider it to be a skill, but it is important to know at least a little about art and design, of any style, but it is a highly valued plus especially in interior images. A professional can be extremely knowledgeable about the technical process, but if he lacks artistic, aesthetic and compositional knowledge, the image will not be good.

What do you consider essential to become a 3D artist?

There are two points that are very important to develop as an artist in this industry, the ability to create and to recreate.

That is, having the will and passion to create images (whether good or bad), and in turn, the ability to take criticism and be able to recreate those same images, improved.

Growth is a fundamental part of this industry.

Any book, website or documentary that you can recommend to people interested in art direction or 3D image development?

There are many, but I could summarize the ones I use the most: the YouTube channel “Nowness” has a collection of videos of houses by designers and architects called “In Residence”, which are wonderful from the aesthetic to the compositional part.

Documentaries, I would lean towards a classic, one from the Bauhaus or the recently released by Vitra, “1000 chairs” which offers a retrospective on the evolution of the chair in the last 100 years.

Books too, I must have more than 200 books in my library, and it really depends on what one is interested in having; I have some that speak about the history of design, I have others that are purely inspirational that speak about architects or specific studios, to name a couple: Vincent Van Duysen, Piet Boon, Marcel Wanders, Philippe Starck, Patricia Urquiola, Dieter Rams, Axel Vervoordt.

As for websites, I usually stay inspired by the following: www.dezeen.com; www.leibal.com; www.wallpaper.com; www.designboom.com. And of course Behance, Instagram, CGArchitect or Artstation.

Know more in jwrenders.com or in @jwrenders.studio

Images courtesy of Javier Wainstein

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