Editorial design, as well as any other area within design, consists of various application branches whose technical aspects usually change in each of them. It is for this reason that when talking about editorial design we decided to bring together professionals with experience in various areas; such as newspaper, magazines, books, and editorial illustration.
Julián Villagra, Argentina.
Julián is a graphic designer based in Buenos Aires, graduated from FADU / UBA, where he worked for seven years as a typography teacher and currently as part of the Design 2 teaching staff. His first approach to the publishing world begins in his parents’ library, where he enjoyed investigating, reading and inquiring, attracted by the smell of paper and the sensation of turning pages.
While still a student, he began his editorial journey in the THC magazine for cannabis culture for two years and later in the fashion magazine DMAG. Currently he is also dedicated to branding, and works for the independent publisher “Tenemos las máquinas”.
A typeface with which we can never go wrong for good digital and printed reading:
Whitney, beautiful proportions, current and versatile for various uses.
A must-have tool on the desk of an editorial designer:
Books! Tests, inspirations, references … being soaked in what excites us.
An editorial design rule we should break more frequently:
The grid is beautiful and necessary, but many times you have to forget about it to give soul to projects and make decisions.
A book that we should not miss:
“The history of ugliness” by Humberto Eco. “The beautiful” and “the ugly” are historical constructions.
All bastard fonts work, you just have to understand their essence, befriend what they transmit and combine them with some structure or noble typography so that the contrast is enhanced and stronger.
Carlos Zariñana, México.
Carlos considers himself passionate about art from an early age. His arrival in the publishing world began as a graphic designer for the newspaper El Financiero, where little by little he progressed towards projects with more editorial background, carrying out tasks such as calculating characters, marking the composition of text and photographs with galleries that were formed into linotypes. Subsequently, with the introduction of computers and graphic editing programs, he began to have a deep contact with publication design as production editor of the English-language weekly El Financiero Weekly, where he identified his love and passion for editorial design. He currently has 28 years of experience in the area, where he acknowledges having faced many challenges as well as satisfactory achievements.
How to choose the size of the texts?
It is important to know how to hierarchize the texts, the body of text should not be less than 9 pts with an interline of 11 pts. Summaries, intertexts and heads must have a size according to the hierarchy of each one, normally a head must measure a minimum of 40 pts. It can be very large depends on the design, the summaries minimum 18 pts. And intertexts 12 pts. The latter must have a different typeface than the text body.
A good place to find inspiration:
Normally it should be a quiet place with music that makes me feel good. Inspiration also comes by consulting the trends and graphic resources you can lean on.
How to avoid widows and orphans?
Line breaks can be used so that no words are left alone or using Non-Braking to isolate them.
Would you recommend a website where you can find fonts?
Currently there are different sites that offer fonts in many cases for free but the one I get closer to is https://www.awwwards.com/best-free-fonts.html
It is important to mention that the most important thing is to design with love, passion and constantly update your knowledge.
Jorge de la Paz, Chile.
Jorge works as an illustrator, graphic designer and teacher. He currently resides in Santiago de Chile and his professional career begins as art director. Since 2014 he has entered the field of editorial illustration for a magazine and later with various clients. In 2017 he created his first illustrated book and in 2019 he published his first book as an author: el ABC Ilustrado de los Quiltros.
Good advice for conceptualizing an illustration for a book:
I recommend researching the subject and drawing a lot, almost always the first idea is the most common and for the fourth or fifth idea something more creative comes out, coming out of the literal. I also advise looking at what other illustrators are doing and reviewing trends.
Any advice to create a good editorial portfolio?
One piece of advice I always give my students is to start creating fictional assignments for your portfolio, research any topic, and generate graphic ideas. Also an editorial design to make it look like a real project, so I did it and got my first editorial illustration commissions.
What is most important about the reticle when planning to use editorial illustrations?
Many times you have to adapt to the design, especially in the press where the illustration must be adapted to the information. Working hand in hand with the editors is essential for the illustration to look good.
I think the best advice is to be persistent, orderly and practice daily, whatever the illustration area you choose. That is the key to being successful in this discipline.
Brando Corradini, Italia.
Brando is a graphic designer graduated in Graphic Design and Visual Communication at the Academy of Fine Arts R.U.F.A. from Rome. He considers himself to be a creative with a very artistic orientation, as he is passionate about the freedom to express himself without following rules.
— “Since I was little I took refuge in my “magical world” made of colors and images that brought me with my passion, stubbornness, study and creativity to what I am today. Over time and through a lot of experimentation, I understood that I love editorial design by using my special and artistic fonts very often in texts. I certainly show what I am through my works ”.
The first aspect to consider when planning an editorial project with a client:
The first aspect that I consider, apart from knowing the target audience, is trying to communicate my messages through the juxtaposition of words and images. In the editorial project, the preparation phase is long and laborious, once I have chosen the theme, I try to develop the concept, the organization of the contents and the visualization of the images with the text, trying to create an interesting visual communication and attractive.
A very useful application, software or website for editorial design:
For my editorial projects, I mainly use Adobe Indesign software which, as you well know, is an editorial production program.
An optimal typeface for a good print reading:
The optimal typeface is obtained when the graphic designer uses and creates the typeface with full awareness of all the passages, ranging from the design of a letter to its representation, and that above all are legible and aesthetically relevant. Personally I try to always be attentive to details. The preparation of the project is studied in detail, once the type of development has been chosen, the artistic part of the letters tries to create forms that can be interesting and attractive even artistically speaking.
Would you recommend starting with paper or digital sketches?
Personally, the best ideas come to me at night, before I go to sleep I draw a sketch of what is happening in my head, the next day I apply it to the computer. Continuing digitally, over and over to make changes to the project until the conclusion. Of course, ideas often don’t come immediately, but over time I have to find a solution. My works are visions, I carry out an investigation and then I dedicate myself to the project, they are things that come to mind and with which I continue.
The only advice I would like to give is that we must not let our guard down when it comes to learning, in our profession we must always be updated on trends and programs: you must do constant research to always improve.
Imágenes cortesía de los invitados
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